All World Telecom, LLC
St. Louis, Missouri
Funding Status
0%Raised
$0
Goal
$40,000
Investors
0
Summary
All World Telecom, LLC (AWT) is a rebrand and relaunch of a very successful internet, phone, security, and home/office automation sales agency, generating historical annual revenues between $100-$150K. Michael Cowsette, CEO of the predecessor company/sales agency, believes he can grow the business and train other sales agents to capture more of the St. Louis market, the regional market, and more areas in later phases as his business grows. Important partnerships with real estate developers and growing multi-family tenant properties that can produce significantly more revenue, languish as he continues to be the primary contact and sole sales source. He understands that to grow his impact and his business enterprise, he must begin working on the business, and not just in the business. That is the purpose of this rebrand and relaunch. Toward that end, All World Telecom will be a single member/manager LLC, 100% owned by Michael Cowsette and entirely separate from its predecessor LLC company (MS Marketing), offering a clean Balance Sheet to start the enterprise. Legacy or organic sales from previous customers will accrue to the new company, as will all future direct sales to customers. For all practical purposes, at relaunch, the predecessor company will cease operations and liquidate. The continuity provides an “instant on” revenue stream from the sales funnel as he invests the capital provided to expand quickly. Because of his success as a customer acquisition specialist for many of the top internet, phone, and home security providers (T-Mobile, Spectrum, ADT, and more), he believes transferring the commission-based customer acquisition revenue stream to the new company will be received as a positive development by the top-tier providers. The key expansion strategy includes starting a remote, home-based, and all-American support “center” where in-bound calls can be received and toward whom sales agents can be deployed to acquire customers. This will require a more sophisticated CRM (likely Salesforce.com) and more sophisticated scheduling software, possibly through the CRM. New sales agents will be added as provider reps within his sales agency/company and hired as independent contractors, with commissions earned going to AWT, and contractors paid therefrom. Capital expenditures will include a used and wrapped van for local/regional transport/advertising and tools for custom installations, a small subset of his full-service sales agency. The balance of Cap Ex dollars will be used for working capital to fuel expansion and upfront investments in software, a new website, and more. Five-year financial projections indicate positive cash flow after month five, with debt service on fully amortized loans over five years at 8.5% annual interest easily attained, with the high probability of early pay-off of the debt investment. All World Telecom is asking for debt capital of $40,000 to execute the rebrand and relaunch. See details in the following pages. With access to the internet, smart phone/app use, digital streaming, remote work, and parcel delivery continuing to grow, the need for all citizens to “be connected and protected” is a must. Navigating the complicated waters of providers can be intimidating and many users will leave money on the table either succumbing to a sales pitch and being ignorant of specials and incentives not offered through providers’ brick-and-mortar stores. This is the value All World Telecom offers; an objective, unbiased, knowledgeable partner who matches customers’ needs to the best providers at the best price. One company. One call. All in. All world.
Business Plan
The Need
Consumers are facing increased complexity in selecting telecommunications and internet service providers (ISPs) due to fragmented service offerings, inconsistent pricing structures, and a lack of transparency across available plans. Just consider changing a phone, an ISP, streaming service, or another provider and you’ll experience that anxiety. There is a clear need for knowledgeable guidance to assist in evaluating and selecting appropriate providers, thereby enabling more informed and confident decisions. Consumers would like a friend they can trust and call to help them navigate the complexity.
The Opportunity
All World Telecom (AWT) is that friend and trusted source. AWT provides a close sales and support relationship to simplify and enhance the telecommunications and security buying experience for consumers and businesses. The company is an internet, security system, and cellular service brokerage, assisting clients in identifying and securing plans that best align with their connectivity needs and budgetary constraints. The company also offers major and minor installation services to assist customers with a turnkey solution to their tech and security needs. All World Telecom emphasizes the development of long-term customer relationships, offering continued guidance and assistance to adapt services as client needs evolve over time.
Sales Plan
All World Telecom maintains a well-established and loyal customer base within the St. Louis market, built on long-term relationships characterized by trust, reliability, and consistent service delivery. The company primarily serves residential consumers seeking bundled telecommunications solutions, as well as elderly members of the community who require clarity and guidance in navigating increasingly complex technology offerings. These prospects are the top of the sales funnel. To support continued growth, All World Telecom plans to expand its customer support and sales functions by offering a “one call” in-bound, all-American, sales and service hotline, supported by a new and enhanced web presence and SEO and physical marketing tactics in the St. Louis region. These leads will be managed through a CRM (secured through the capital investment) with in-person follow-up visits to educate, inform, and help consumers make decisions about technology and integrated solutions in their residences or businesses. Lulls in the volume of in-bound calls will be supplemented with out-bound sales calls. Other sales representatives, responding to leads will be secured as independent contractors, trained by Michael Cowsette and his team. In all cases, the sales commissions are earned and paid to AWT, with independent contractors getting a portion thereof. At the appropriate time as the all-American remote call center is functioning, AWT will consider adding another sales and training professional, Mr. James Dickerson. Having the sales professionals to execute sales calls responding to in-bound leads frees up Michael Cowsette to build deep relationships with regional developers and builders, an automatic source of new clients to fuel AWT’s growth. It should not go unnoticed that AWT serves some underserved communities in the St. Louis metropolitan area. His fit for this work (see his biography) is unique and can be used to expand beyond St. Louis in the future, to other underserved communities, thus All World. Marketing will be enhanced through distribution of ASI items at local and regional events. A wrapped service and installation van will also provide visibility and name recognition. A new website with some local advertising will complete the marketing mix and help grow AWT beyond word-of-mouth promotions which will remain a key source of prospects and, ultimately, clients for AWT.
Operating Plan
Since All World Telecom is primarily a sales agency/brokerage, there are not a lot of operating moving parts, except for scheduling of appointments, both sales and installations. A sophisticated scheduling and reminder system, likely integrated into the CRM, will be used to ensure timely response and completion of sales and service jobs. AWT expects to secure a lease for shared office space to give it a “home base” and the necessary back-office technology to function without flaws or failure. It’s important to note that AWT’s focus is customer acquisition. Once customers are acquired, the providers take the installation order and deploy their teams independent of AWT. AWT receives the customer acquisition commission, but the primary relationship moves to the provider(s). Of course, when problems arise, AWT may be called to education and consider a provider change – all accruing to the benefit of AWT.
Financial Plan
A five-year financial projection is included in this plan. The critical success factor is to free Michael Cowsette, CEO, from daily sales calls to begin focusing on strategic relationships and expanding marketing and sales efforts (through independent contractors) to grow AWT. Included in AWT’s COGS are commissions paid to these independent contractors. The gross margins on sales are projected to be about 65%, so to the extent Michael is successful in finding other prospect ponds to fish in, the contribution margin dollars generated are substantial, providing easy coverage of AWT’s monthly debt service obligations from capital invested. Michael Cowsette is compensated through SG&A expenses as CEO. The largest single SG&A line item is for an Office Manager and three remote all-American customer service representatives. AWT is expected to generate positive cash flow early with their 65% gross margins and highly variable expense structure. $35,000 will be invested as Cap Ex, with most of that going to a wrapped service van or visibility and advertising. Other assets to acquire will include computers and tools for installations. The balance of funds invested will be used for a slight working capital cushion. This use of funds evidences that this is not a start-up but a rebranding and re-launch of an existing viable business. It’s highly likely that AWT will accelerate principal payments on the debt capital invested, replenishing the philanthropist/investor’s fund for the monies generously advanced as a loan to relaunch/rebrand the business.
Owner Information
Michael Cowsette
Michael Cowsette is a telecommunications professional, entrepreneur, and community advocate with over 20 years of industry experience. He has led and developed teams of 40–50 sales representatives, earning consistent recognition for leadership, performance, and growth throughout his career. As CEO of MS Marketing, Michael has provided a one-stop solution for residential and commercial telecommunications, focused on protecting communities while delivering reliable, high-quality services. Alongside his wife of 11 years who has played an integral role in the company’s operations, her administrative expertise and corporate insight have helped build a strong, structured foundation for the business. Michael’s passion is driven by his commitment to creating generational wealth and building a legacy his children can one day lead, as they are already actively involved in daily operations. His mission is deeply personal - after losing the mother of his three children to domestic violence, he became dedicated to protecting families, especially single mothers, through accessible safety and telecommunications solutions. Through his work, he continues to impact communities by helping protect lives while creating meaningful career opportunities.
Downloads
Media
Financial Documents
Investment Terms
Type
Loan
Structure
Amortized
Equal payments over the loan term
Rate
8.50%
Term
60 months
Risk Level
Low
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